[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.recado.cz\/vyhody-a-nevyhody-jednotlivych-medii-vyuzivanych-pro-reklamu\/#Article","mainEntityOfPage":"https:\/\/www.recado.cz\/vyhody-a-nevyhody-jednotlivych-medii-vyuzivanych-pro-reklamu\/","headline":"V\u00fdhody a nev\u00fdhody jednotliv\u00fdch m\u00e9di\u00ed vyu\u017e\u00edvan\u00fdch pro reklamu","name":"V\u00fdhody a nev\u00fdhody jednotliv\u00fdch m\u00e9di\u00ed vyu\u017e\u00edvan\u00fdch pro reklamu","description":"Reklamu lze um\u00edstit t\u00e9m\u011b\u0159 kamkoliv. Lze ji \u0161\u00ed\u0159it prost\u0159ednictv\u00edm tiskov\u00fdch m\u00e9di\u00ed, vys\u00edlac\u00edch, s\u00ed\u0165ov\u00fdch nebo elektronick\u00fdch \u010di displejov\u00fdch...","datePublished":"2025-02-28","dateModified":"2025-02-28","author":{"@type":"Person","@id":"https:\/\/www.recado.cz\/author\/#Person","name":"","url":"https:\/\/www.recado.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"recado.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.recado.cz\/wp-content\/uploads\/img_a309571_w2021_t1520503818.jpg","url":"https:\/\/www.recado.cz\/wp-content\/uploads\/img_a309571_w2021_t1520503818.jpg","height":0,"width":0},"url":"https:\/\/www.recado.cz\/vyhody-a-nevyhody-jednotlivych-medii-vyuzivanych-pro-reklamu\/","wordCount":372,"articleBody":"Reklamu lze um\u00edstit t\u00e9m\u011b\u0159 kamkoliv. Lze ji \u0161\u00ed\u0159it prost\u0159ednictv\u00edm tiskov\u00fdch m\u00e9di\u00ed, vys\u00edlac\u00edch, s\u00ed\u0165ov\u00fdch nebo elektronick\u00fdch \u010di displejov\u00fdch m\u00e9di\u00ed. P\u0159i rozhodov\u00e1n\u00ed je v\u0161ak d\u016fle\u017eit\u00e9 zv\u00e1\u017eit v\u00fdhody a nev\u00fdhody jednotliv\u00fdch typ\u016f.\u00a7\u00a0 Noviny \u2013 v\u00fdhodou je flexibilita, aktu\u00e1lnost, pokryt\u00ed trhu, \u0161irok\u00e9 p\u0159ijet\u00ed. Nev\u00fdhodou je kr\u00e1tk\u00e1 \u017eivotnost, \u0161patn\u00e1 kvalita tisku\u2026\u00a7\u00a0 \u010casopisy \u2013vysok\u00e1 geografick\u00e1 a demografick\u00e1 selektivita, vysok\u00e1 kvalita tisku, dlouh\u00e1 \u017eivotnost. Nev\u00fdhodami je pot\u0159eba zakoupen\u00ed reklamn\u00edho prostoru s\u00a0dostate\u010dn\u00fdm p\u0159edstihem.\u00a7\u00a0 Direct mail \u2013 v\u00fdhodou je volba c\u00edlov\u00e9ho publika, flexibilita, \u017e\u00e1dn\u00e1 konkuren\u010dn\u00ed reklama v\u00a0t\u00e9m\u017ee m\u00e9diu a personalizace. Nev\u00fdhodou jsou vysok\u00e9 relativn\u00ed n\u00e1klady, maily maj\u00ed zakotvenou image spamu, tud\u00ed\u017e je lid\u00e9 mnohdy ani ne\u010dtou.\u00a7\u00a0 Zlat\u00e9 str\u00e1nky \u2013vynikaj\u00edc\u00ed m\u00edstn\u00ed pokryt\u00ed, vysok\u00e1 uv\u011b\u0159itelnost, \u0161irok\u00fd obsah. Nev\u00fdhodami je vysok\u00e1 konkurence, kreativn\u00ed omezen\u00ed, nutnost zakoupen\u00ed reklamn\u00edho prostoru s\u00a0p\u0159edstihem.\u00a7\u00a0 Newslettery \u2013 velmi vysok\u00e1 selektivita, pln\u00e1 kontrola, interaktivn\u00ed p\u0159\u00edle\u017eitost, n\u00edzk\u00e9 n\u00e1klady. Nev\u00fdhodou je, \u017ee se n\u00e1klady mohou vymknout kontrole.\u00a7\u00a0 Bro\u017eury \u2013v\u00fdhodou je flexibilita, \u00fapln\u00e1 kontrola. Nev\u00fdhodou je nadprodukce, kter\u00e1 zvy\u0161uje n\u00e1klady.\u00a7\u00a0 Outdoor \u2013v\u00fdhodou je flexibilita, mnohokr\u00e1t opakovan\u00e9 expozice, n\u00edzk\u00e9 n\u00e1klady i konkurence. Nev\u00fdhodou je omezen\u00e1 selektivita publika.\u00a7\u00a0 Televize \u2013 kombinace obrazu a zvuku, tud\u00ed\u017e apeluje na v\u00edce smysl\u016f, \u010d\u00edm\u017e upout\u00e1 vysokou pozornost. Nev\u00fdhodou jsou vysok\u00e9 absolutn\u00ed n\u00e1klady, pom\u00edjiv\u00e1 expozice, schopnost v\u00fdb\u011bru publika\u2026\u00a7\u00a0 Rozhlas \u2013v\u00fdhodou je hromadn\u00e9 pou\u017e\u00edv\u00e1n\u00ed, vysok\u00e1 geografick\u00e1 a demografick\u00e1 selektivita a n\u00edzk\u00e9 n\u00e1klady. Nev\u00fdhodou je pouze zvukov\u00e1 prezentace, tud\u00ed\u017e upout\u00e1 ni\u017e\u0161\u00ed pozornost.\u00a7\u00a0 Telefon \u2013 v\u00fdhodou je mnoho u\u017eivatel\u016f a za\u010dlen\u011bn\u00ed osobn\u00edho prvku. Nev\u00fdhodou jsou relativn\u011b vysok\u00e9 n\u00e1klady a rostouc\u00ed odpor spot\u0159ebitel\u016f.\u00a7\u00a0 Internet \u2013 v\u00fdhodou je vysok\u00e1 selektivita, n\u00edzk\u00e9 n\u00e1klady a interaktivn\u00ed mo\u017enosti. Nev\u00fdhodami rostouc\u00ed zahlcen\u00ed.P\u0159i v\u00fdb\u011bru, kam reklamu um\u00edstit, tak opravdu p\u0159em\u00fd\u0161lejte nad t\u00edm, aby se v\u00e1m jej\u00ed um\u00edstn\u011bn\u00ed zbyte\u010dn\u011b neprodra\u017eovalo, a p\u0159esto plnilo sv\u016fj \u00fa\u010del na maximum.                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"V\u00fdhody a nev\u00fdhody jednotliv\u00fdch m\u00e9di\u00ed vyu\u017e\u00edvan\u00fdch pro reklamu","item":"https:\/\/www.recado.cz\/vyhody-a-nevyhody-jednotlivych-medii-vyuzivanych-pro-reklamu\/#breadcrumbitem"}]}]